Implementation of Marketing Mix Strategy on over the Counter (OTC) Drug At Rizki Mahakam Farma 1 Pharmacy, Kota Bangun

Introduction: Pharmacies need to manage marketing activities support pharmaceutical services increase consumer satisfaction. Consumer satisfaction can be improved with a mix strategy approach (Marketing Mix). Objective: Determine how consumers respond rizki mahakam farma 1 pharmacy's aspects. Method: This study uses descriptive data analysis and is not experimental. study's subject reactions the at one pharmacy, Kota Bangun. The sample for this consisted of customers who bought medications without prescription from doctor (over-the-counter medicines). Results: response strategies, according results, reaction products by 4.54, prices 3.7, locations 4.58, promotions 4.23, all elements are classified as “very good.” results Spearman rank test found no significant relationship between (marketing mix). Conclusion: All these fall within "very good" category, thus we conclude that they excellent.